Click Throughs
Google isn’t evil and it isn’t being beaten down by the recession or fewer click-throughs on its ads. At least that’s the message CEO Eric Schmidt tried to convey during an interview with Maria Bartiromo that will air on CNBC after the close of markets today.1
It’s easy to rely on instincts and experience when designing out interactions, jumping from concept straight to detailed page schematics without a thorough understanding of how the pages relate or how a user will interact with them. Click-throughs are a quick and easy way to visualize and test interaction and page components.2
Accurate counting of click-throughs involves excluding “robot clicks” and duplicate clicks. This takes on added importance when click-throughs are used as the measurement on which payment is based.3
Compared with traditional advertising, click-throughs were a major breakthrough. Advertisers could see not just how many people saw their ads, but get hard data on how well those ads worked.4
By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.5
This ad uses affiliate codes to track click-throughs. Affiliate codes allow WhenU to create ads and receive payments from the destination merchants with or without the knowledge, consent, or informed consent of those merchants.6
One of the major conclusions of this advertising study is that by far the most powerful driver of click-throughs is product interest. Eighty-nine percent of users who click on ads do so because they are interested in the product being advertised.7